The
fast changing world of information and communications technology is
pushing every business to upgrade its IT infrastructure. Today, most
of the business are using cloud computing to maximize the
effectiveness of the shared resources. For the software, it includes
the web solutions, mobility solutions including mobile
app development and responsive
web design.
Organisations
are trying to keep their pace with mobile revolutions and know that
adopting to newer things like mobile
app development can definitely let them do better than
competition. Responsive websites are great because of browser
compatibility and cross platform usage of the company’s business
website.
Now
the question is whether one should go with a mobile app or a
responsive website design at beginning. Below are few points, which
may give answer to your question about how your mobile web presence
should be.
If
you have a special purpose or some sort of user interaction in mind,
with special intention then a mobile app should be the way to go. If,
on the other hand, you want to display your current website as it
exists and on all devices, then the responsive web design should be
your option.
The
access speed of a mobile app is relatively fast compared to a mobile
web design.
Your
mobile app is available in different app store all the time
A
Mobile app may have multiple content versions for each page whereas
the content of a responsive website design is same regardless of any
device or platform.
The
development cost of mobile application development of course includes
the cost of the mobile app developers in addition to a responsive web
designer or a UI developer
Apparently
the features of mobile apps include multiple phone features like
location services, camera wherein a responsive website has limited
phone features.
Mobile
apps are available offline wherein the information in responsive
websites will be available only when you are online.
Navigations
or user interface in mobile apps are more interactive compared to
responsive website design.
Usability
and user access are better in mobile apps compared to responsive web
design
Website
owner should decide on responsive website design and mobile apps
development based upon the development cost, implementation time
frame, design approach, user experience, performance, and ongoing
maintenance. Again monetisation is also an important factor. The rate
in which the mobile apps can be monetised cannot be compared with
mobile based website.
For
example : A Car Rental App will be monetised faster compared to car
rental website as the visitors find it easy to search and book the
cars for transfers (oneway / bothway).
Other
salient features of a Car Rental App are as following:
Search
cars in four efficient way - From Airport, To Airport, Point to Point
and Hourly
Car
list display with details
Easy
address selection by google map
Airport
search results by current location
Search
car with multiple features
Multiple
language support
Book
a limo from app itself
Regarding
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